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10 ways social media will change in 2009

January 29, 2009

Networking

Great post today on Read Write Web talking about what we can expect from social media in the coming year. One of the things they discuss is something we talk about a lot with clients. That is the idea that social media is moving away from advertising and marketing, and evolving toward the expectation of truly personal interaction. 

Social networks as a whole, like Facebook and Twitter, have grown too large to manage as one community. Instead, populations gravitate and congregate around meaningful conversations and issues pertinent to their lives, whether that is business interests, family, shopping, sports, technology etc. Many people also bridge personal lives with business purposes on social networks, and expect the same degree of personal interaction with corporate entities as with friends on these platforms. 

So what does this mean for us? It means we focus on creating relevance, value and rapport with community members. It means we need to focus on the people, not the platform, create ways for people to interact across, within and without any number of social networking communities, and we need to redefine goals to realize that quantity does not equal quality. More eyes does not necessarily mean success, it just means you need to realize you niche and create more value in smaller circles. 

Check out the article for an expanded look at predictions for 2009 and let me know your thoughts on where this is headed.

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3 Comments leave one →
  1. January 30, 2009 6:33 pm

    Anya,

    I totally agree. Coincidentally, I just blogged about the importance of your personal brand last night. And how people forget to see themselves as a marketable asset when they’re working for a company.

  2. sailkat permalink*
    January 30, 2009 7:25 pm

    Very true Michael, I’m actually involved in the personal branding issue as I have a client that is trying to help people better manage their brand online. It is definitely going to be a major part where we focus as individuals online in 2009.

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  1. Social media changes in 2009 — Other Side Group

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