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new marketing summit

October 14, 2008

Live blogging today from the new marketing summit… 

We’re listening right now to David Meerman Scott as he talks about “world wide rave”. Talks about unlearning what you have learned. Marketing isn’t about communications, media relations or advertising… it’s about publishing in YOUR way and unique ways online. Think like a publisher and get people to tell your stories for you. 

There is a lot of push back from different kinds of businesses that say they can’t market in this way, that it won’t work for them.

On the web, you are what you publish. 

Rules of the rave:

Nobody cares about your products (except you)

No coercion is required. (Don’t get sucked into gimmicks. It’s not about viral marketing. 

Lose control. (For so long marketing has been based on sales leads and press clip books. You can measure how your ideas spread, how many people are exposed to your information and how many people download your information. Allow people to use your content, share it, shape it and spread it. Lose control of your content. Make your information free and open. 

Put down roots. (Be a part of the community. 

Create triggers that encourage people to share. 

Point the world to your virtual doorstep. 

What do you have to lose?

3 Comments leave one →
  1. October 14, 2008 10:43 pm

    Thanks for taking notes while I spoke and pushing out to others here!



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