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marketing to the social web

September 25, 2007

Listening to yet another set of experts (this time via PR Week) talk about how to conduct public relations and marketing in the social media world. And I’m struck  by a message I have heard numerous times from bloggers (Seth Godin last week for BullDog Reporter), PR people (Paul Gillin on this call), and social media gurus (Tom Gerace): DO YOUR RESEARCH. Do not pitch the blogger, do not attempt to get your company mentioned unless you have really become a member of the community, read the content thoroughly and regularly, understand where the purpose of this site lies and what its readers value. More from this meeting in a bit…

And yet I wonder… when do I have time to do all this reading!?

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